Simplicity is a virtue, whether in life or your job or what you have to say to the world. We remember words which are easily can be relate to ourselves, our day to day life. Nobody wants complex or uncertain interpretations. It drains our energy and that creates only dilemma and negativity. We human being are hardwired to simplicity. That is reason why we go the shop which have undimmed signboard, which you find attractive and the restaurant which has clear signboard on which certain cuisine they serve for your instant craving. That is reason why we subconsciously boot up from our “existing account” like Facebook, Google, twitter, LinkedIn etc. A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. Isn’t simplicity the best power?